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Good thing? Banking can be….

29 September, 2004 (20:34) | Play | By: Frank Michlick

Have you seen the TV ad by TD Canada Trust? The one where they are using the Fine Young Cannibal‘s Good Thing?

Well, it’s a good thing, that they did not play the full lyrics of the song… Because you probably know how the chorus goes:

Good thing - where have you gone
Good thing – you’ve been gone too long
Hey hey hey woo hoo hoo

Now I am not quite sure if this was a clever choice of a song, because
in the ad, they mention how many customers have joined them in the last
year… And the question they want to ask along with this information is “good thing, where have you gone“?

I am really a fan of the way the ‘attach’ the text lines to people’s
heads, that was really an original idea, even though it is starting to
wear out a little, now that other companies are starting to copy this
effect.

But there’s another thing about the TD ads that I have been wondering
about. The green leather chair in the end. “Banking can be this
comfortable”. Now, I am not sure about you, but I am not a big fan of
leather chairs, even more so if they are green ;-)

In general I am not really a big fan of the Canadian banking landscape,
since I’ve had my share of bad experiences with some of the banks.

PS: I really need to re-organize the structure of this blog.

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