Google goes print? [updated]
Google takes ad sales to print | CNET News.com
Google is quietly testing the print ad market in an attempt to capture
traditional advertising dollars. The search giant recently began buying
ad pages in technology magazines, including PC Magazine and Maximum PC,
and reselling those pages.
traditional advertising dollars. The search giant recently began buying
ad pages in technology magazines, including PC Magazine and Maximum PC,
and reselling those pages.
Interesting move – Google is experimenting with printing ads in magazines.
Now if they turn this into an advertising management system for small
businesses – it actually sounds like a business idea my friends were
working on back in 2000. Unfortunately they were never able to raise
the funds to get this started…
Or is this just another ploy in order to attract advertisers to Google
Adwords? It’s an interesting departure from the ‘everything online’
concept, in any case.
