Google keeps the user in mind
… and changes their advertising policies for affiliates. Basically
they will now have to create an additional landing page instead of
redirecting the user directly to eBay, for example.
The additional effort of creating a landing page will most likely cut
out some of the part time affiliate advertisers, while some of the
larger ones will stick around – possibly automating the creation of the
landing pages.
However the landing pages could also be a source for additional
information and comparison to related prodcuts, in this case it might
turn out to be a win/win. In general Google and the end user will
benefit from higher quality advertising, if this is what this change
will bring.
The next question is if/how it will affect the actual commission/sales numbers of the affiliates.
Affiliates Mixed on Google Policy Changes