If I ran a newspaper, it’s website would be a blog
If I had a newspaper, my website would be a blog. And since some people
still like to get the printed word, my printed paper would be generated
from the blog at a certain time and then go to the presses. If I had a
magazine, it would be the same – just that it gets printed once a month.
I would probably have more content, and more interaction with my
readers. This would mean a shift in the way the authors work, but it
would also enrich my publication and probably make it more objective.
My publication would attract more readers from all over the world, and
different types of advertisers. There would be advertising on the site,
related to the articles it surrounds where possible. My advertisers
could better track the results of their advertising, and since the ads
are better target, they would achieve better results.
If I had a certain size of online readership, I could even consider
charging for subscriptions to some of the sections of the site.
But then again, if I was a publisher of a newspaper or a magazine I
would probably not be able to relate to any of this. I might be out of
business before putting any of this into action, but in any case it
will take me years to realize that I should focus on the online
presence of my paper.
If I ran a radio station, my website would have a blog. I would offer
PodCasts of my shows. I would offer songs for download against a small
fee.
If I ran a TV station, my website would have a blog. Where legally
possible I would offer VideoCasts of my shows. Where possible I would
charge a small fee for those downloads.
(This is something I have thought about before, but this specific post was inspired by Bucko. Thanks!)