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  <title>i@m.fm</title>
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  <category domain="http://i.m.fm/blog/work/webusability">web usability</category>
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    <dc:creator>i@m.fm (Frank Michlick)</dc:creator>
    <title>A different approach to web-advertising</title>
    <link>http://i.m.fm/blog/_archives/2003/10/23/4971.html</link>
    <guid>http://i.m.fm/blog/_archives/2003/10/23/4971.html</guid>
    <pubDate>Thu, 23 Oct 2003 11:06:16 -0400</pubDate>
    <description>In &lt;a title=&quot;Seth&#39;s Blog: My note to Susan&quot; href=&quot;http://sethgodin.typepad.com/seths_blog/2003/10/my_note_to_susa.html&quot;&gt;Seth&#39;s Blog: My note to Susan&lt;/a&gt; he points out that our current approach to online marketing could be more sophisticated and yet cheaper. Even if it means taking more time to develop campaigns and microsites, I think it&#39;s a good approach and worth the effort.</description>
    
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